What is this block missing?
Type the address of an empty storefront. Blockfit reads the block, checks it against Qloo taste data, ranks the kinds of shop it lacks, and drafts the email to the landlord.
Plan of the 400 block of Broadway, Brooklyn
- Café
- Nail salon
- Phone repair
- Pizza
- Laundry
- Dollar store
- Bakery
- Bank
Broadway
- PharmacyServices
- DeliFood and drink
- FloristShops
- 400Empty, 2,400 sq ftThe empty storefront, 2,400 sq ft
- BarberServices
- TaqueriaFood and drink
- LibraryCivic
- HardwareShops
Across the street: 8 more storefronts
Café, Nail salon, Phone repair, Pizza, Laundry, Dollar store, Bakery, Bank.
What the empty storefront could be, best fit first
- Independent bookstore64 of 100
- Plant shop46 of 100
- Brunch cafe16 of 100
4 sample storefronts
See sample reportsEach opens a finished report: the ranked gaps, the map and the email to the landlord. The addresses, sizes and venues are invented. Live analysis runs on Qloo.
1400 block of S Congress Ave, Austin
Former auto repair garage, 3,200 sq ft
Sample storefront, Austin. 3,200 sq ft, 40 ft frontage
Top gap: record shop, 55 of 100
- Email names
- Fixture Records 01
- Subject
- Record shop for Fixture Records 01: 3,200 sq ft at 1400 block of S Congress Ave
400 block of Broadway, Brooklyn
Former bank branch, 2,400 sq ft
Sample storefront, New York. 2,400 sq ft, 28 ft frontage
Top gap: independent bookstore, 64 of 100
- Email names
- Fixture Books 01
- Subject
- Independent bookstore for Fixture Books 01: 2,400 sq ft at 400 block of Broadway
40s block of Charlotte Rd, London
Former print shop, 1,100 sq ft
Sample storefront, London. 1,100 sq ft, 14 ft frontage
Top gap: natural wine bar, 61 of 100
- Email names
- Fixture Wine Bar 02
- Subject
- Natural wine bar for Fixture Wine Bar 02: 1,100 sq ft at 40s block of Charlotte Rd
1400 block of E 55th St, Chicago
Former furniture showroom, 5,200 sq ft
Sample storefront, Chicago. 5,200 sq ft, 52 ft frontage
Top gap: arthouse cinema, 55 of 100
- Email names
- Fixture Cinema 01
- Subject
- Arthouse cinema for Fixture Cinema 01: 5,200 sq ft at 1400 block of E 55th St
What is asked of Qloo
| No. | Step | What happens | Qloo call |
|---|---|---|---|
| 1 | Read the blockQloo lists the venues around the address, and the best known of them stand in for the block.Qloo call: Place insights, point and radius | Qloo lists the venues around the address, and the best known of them stand in for the block. | |
| 2 | Find what its people loveThe venues across the metro that Qloo ranks closest to those anchors show which kinds of shop the block points at.Qloo call: Taste similarity, with an audience Lens | The venues across the metro that Qloo ranks closest to those anchors show which kinds of shop the block points at. | |
| 3 | Count it, then try to disprove itFor each kind of shop, the venues inside the radius set the supply. The agent then tries to rule each top gap out: it will not fit the unit, the demand is just popularity, or a strong venue sits just outside the radius.Qloo call: Place insights, then a wider look | For each kind of shop, the venues inside the radius set the supply. The agent then tries to rule each top gap out: it will not fit the unit, the demand is just popularity, or a strong venue sits just outside the radius. | |
| 4 | Pick a brand, write the emailBrands of that kind that the same people love, and that are not on the block yet, become the target. The email cites the Qloo calls behind each claim.Qloo call: Cross-category insights, then the agent | Brands of that kind that the same people love, and that are not on the block yet, become the target. The email cites the Qloo calls behind each claim. |
Without Qloo, this is a venue count.
Take Qloo away and a report can still count the venues inside the radius. It can no longer say what the people on the block love, so it cannot rank what is missing, pick a brand or back the email with proof.